Phase 3: Sales enablement and go-to-market

Once we have aligned the overarching goals of companies and distributed the necessary training and information to your team, we can now move into enablement planning - in other words, time to close some deals together!

In the links provided in this article you will find a lot of sales and marketing materials / templates.

Here is a list of what is available to you:

Title	Usage	Who
Sales one pagers	Quick and easy collateral to help the sales process	Sales team
Marketing templates	Templates to enable your marketing team (webinar templates, newsletter material, website copy, etc.)	Marketing team
HowToo marketing materials (bios, headshots, logos, brand guideline, etc.)	General marketing items for announcements and marketing material creation	Marketing team
Information Security Documentation and other procurement materials	Documents for procurement discussions	IT and Sales Team

As a part of this phase we will build a Joint Marketing Activities Timeline, which include some of the below items and look a little something like this. Here is a template plan (downloadable copy here):

.

Activity	Due Date	Key Objectives	Responsible
Launch announcement
Co-branded press release
Logos on websites
Social media campaign (LinkedIn, others?)
Email Marketing Blasts (EDMs)
Webinar or virtual events
Content collaboration (e.g., blog posts, videos, case studies)
Joint training module(s) release
Co-sponsored ads (PPC, social)
Partner feature in newsletters
Product demo Webinar
Align on industry conference or trade show participation
Exclusive offers or promotions
Quarterly business review (QBR) and strategy update